Charles Pooley
Founder & CEO of Workfolio, a company that develops applications for professional visibility and global partners of ManpowerGroup (NYSE: MAN), the world's workforce expert for more than 65 years.

Speaker and writer on the subjects of personal branding and competitive intelligence. Featured on Bloomberg Television, CNBC, Forbes, US News, and BBC. Contributing author for top blogs including Careerealism and WorkBloom. Member of the Workforce Business Intelligence Board, a research institution and think tank.

Extensive background in technology and marketing, and at age 30 was one of the youngest public company CIO's in America. Design and marketing work has won numerous awards including a Gold Award from the Interaction Media Association, Corp Magazine Technology Product of the Year, and Best Websites for Your Career from Forbes.

Served as an officer and leadership instructor for the Civil Air Patrol and marketing advisor to non-profit institutions including the Michigan Opera Theatre in Detroit.


  1. -
    Founder & CEO, Workfolio

    Founder of Workfolio, Corp! Magazine Award Winner for Best New Technology. Workfolio is a personal website builder for career and work.

  2. Workfolio is a Top HR Company to Watch in 2014

    Workfolio was named One of the Top HR Companies to Watch in 2014 by HRWINS.

  3. Partners with Manpower/Right Management

    Workfolio announces global partnership with Right Management, the talent and career management experts within ManpowerGroup (NYSE: MAN).

  4. Workfolio Wins Forbes Award

    Workfolio is recognized by Forbes as one of the Best Websites for Your Career.

  5. Speaker, Influence HR Conference
  6. Board Member, Workforce Business Intelligence
  7. Appears live on Bloomberg TV

    Appeared live on a segment of Money Moves with host Mark Crumpton. Syndicated globally.

  8. Receives Best in Class Award from the IMA

    Honored with highest honor for Workfolio design by the Interaction Media Awards -- the top entry in our category.

  9. Featured in Forbes and US News
  10. Issued Patent for Workfolio

    Patent for Workfolio issued by USPTO.

  11. Lauches Workfolio Beta

    Released Workfolio public beta

  12. Launches Workfolio Alpha

    Released Workfolio in public alpha

  13. Moved to New York City
  14. Receives Corp! Magazine Award

    Received Corp! Magazine Award for Best New Technology Invention

  15. -
    President, The Side Project

    Provided digital and print marketing services to more than 50 companies and non-profit institutions. Led a 20+ person team of creative and technical professionals executing projects in North America, Europe and Asia Pacific. Clients included: Ducker Worldwide, The Goodman Company, Avidxchange, Clarity Communications, University of Kentucky, and Michigan Opera Theatre.

  16. -
    CIO, Ramco-Gershenson (NYSE: RPT)

    Led the technology and marketing departments for a publicly-traded real estate investment trust with 100 million square foot commercial portfolio.

  17. Promoted to CIO

    Elevated to CIO for publicly traded company NYSE: RPT.

  18. -
    Consultant, Organizational Development & Marketing

    Organizational behavior and marketing consultant for numerous clients including: Intel, Ingersoll-Rand, Salt River Project, and the US Air Force.

  19. Becomes Head Coach

    Became the youngest head football coach in Arizona Pop Warner history.

  20. -
    Business & Marketing, Mesa College
  21. -
    Military Leadership, Dobson AFJROTC

Proudest Accomplishment

Creating Workfolio

Experience Highlights

  • Founder & CEO
  • Board Member
    Workforce Business Intelligence
  • President
    The Side Project
  • CIO
    Ramco-Gershenson (NYSE: RPT)

Education Highlights

  • Business Management & Marketing
    Mesa College
  • Leadership
    Dobson AFJROTC


  • Advisor
    Michigan Opera Theatre
  • Officer & Leadership Instructor
    Civil Air Patrol


  • Design
    Graphic, Architecture, Fashion
  • Culture
    Travel, Food, Opera
  • Fitness
    Running, Martial Arts


  • 2009
    workfolio founded
  • 5
    aWARDS received
  • 50+
    press mentions


  • Information Design
  • Organizational BEHAVIOR
  • Knowledge Management
  • Business Intelligence
  • Marketing
  • Competitive Intelligence
  • Personal Branding

Questions & Answers

Why did you create Workfolio?
I always wanted to create something that could change people's lives in some way. Several years ago I tried to create my own website. Even though I had designed and built dozens of websites for clients, it was a very frustrating process. I realized this is because all of the website builder apps are principally designed for businesses yet the features needed for an individual website are quite different. That was the seminal moment for me... I wondered how many others struggled with the same thing? Later, we surveyed hundreds of people and found out this was a problem many people had experienced. I designed Workfolio to make it easy for anyone to get more visibility for the work they do.
What is your design process?
I like to start by mind-mapping the relationship between components. This helps me understand what emphasis and proximity should be placed on various design elements. A wire frame usually follows. I sketch wireframes using a sharpie instead of a pencil. This helps keep things uncluttered. Before I begin working in pixels I review the elements to determine which are absolutely necessary. I start using graphic design software in black and white and usually with only one type style. This forces me to focus on making sure the design is easily scannable in raw form. After I'm satisfied with the layout, I go about adding color, choosing fonts, and adding other embellishments to create the final design.


10 Things Most People Don't Know About Me

Most people don't know that...

1. When I was 15 I attended a seminary school and considered the Priesthood.

2. By the time I was 18 I had moved more than 70 times, attended 8 Junior High Schools and 4 High Schools.

3. At age 21 I became the youngest youth Head Football Coach in Arizona history.

4. At age 30 I became one of the youngest CIO's for an American public company.

5. I competed in martial arts for more than 10 years and spent two years trying to learn Japanese.

6. I've had a...


New York, NY USA

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