As a professional building a successful career has never been more difficult. Not only are there fewer jobs available for a more skilled workforce, but competition for any given job is through the roof. A recent study conducted by CareerBuilder.com found that, in addition to the 8% unemployment rate, 77% of people who already have jobs are also looking for their next gig.
Job seekers have to stay sharp if they want to have a chance in this hypercompetitive market. They have to make sure their skills are up-to-date and their resumes are polished, but self-promotion is becoming increasingly important to getting noticed.
For an increasing number of professionals, a personal website is the answer. According to research by Workfolio, 56% of people surveyed felt that websites were the best self-promotion tool currently available. Here are some additional reasons why you should start building a personal website:
1. A Website Improves Your Chances Of Being Found
A website will make you more visible in search engine results. People searching for you by name as well as people looking for your skills will be more likely to find you.
2. Most First Impressions Now Happen Online
According to Google, 80% of people research others online before meeting them for the first time. That number jumps to 95% when talking about employers researching candidates. A beautifully-designed and well-written website gives you the best chance of making that crucial first impression a great one.
3. A Website Gives Your Content More Attention
Research has shown that people spend more time on websites than they do on a given social networking profile. Without distractions like ads, third-party branding, and other users’ profiles competing for visitors’ attention, you can take your time to explain yourself and what you are looking for and have the message stick.
4. A Website Sends A Strong Professional Message
For years, prominent authors, musicians, politicians, and other personalities have used websites to raise their profiles and provide a place to showcase their careers. Having your own website sends a message that you care about your professional image, and good, relevant content shows you put time and thought into your job.
5. A Website Lets Your Personality Shine
Good salespeople know how important it is to make personal connections with their clients. Whether it’s a shared hobby, life philosophy, or experience, making some sort of connection with your audience reminds them that you are a real person. Websites give you a chance to talk about your interests and experiences in a way that is difficult to do on a resume, and gives visitors a number of chances to make those important connections.